I'm a sucker when it comes to big cars and SUVs. Completely wrong of course, but it gives me a thick gray on my face.
If I am on one of my trips in America in my way too big rent-a-car SUV drove through a shopping area I invariably came across them. Men, women, boys and girls standing by the roadside with, literally, a sign hanging around their necks. This sign had the name of one of the stores written in large letters on both the front and the back. And to draw extra attention to this, most of these cheerfully smiling bannerboys - and girls with colored flags.
Being seen. That's what it was all about. The "A" for Attention" in the old AIDA marketing model (Attention - Interest - Desire - Action). If you are not seen it just ends there. No customers, no turnover.
This rule also applies to exhibition walls and displays. They offer you the chance to get in touch with your target group and to bring your brand or product to the attention. But then you have to be seen of course.
There are many factors that determine whether your stand, exhibition wall or display is seen. Lighting is immediately important. Lighting is rarely too much, and often too little.
Exhibition walls come in many shapes (and sizes), and they all have their own specific advantages and disadvantages. What they have in common is that they can all be well lit.
Traditionally, this is done by means of spots that are usually hung at the top of the system. These spots are adjustable so that they can be focused on the most important message on your exhibition wall. That works great. We used to supply mainly halogen spots for this purpose, nowadays only LED spots because they are more economical, last longer and give off much less heat.
“Backlighting” a newer technique in which the print of the exhibition wall - usually a full color print on canvas - is not illuminated from the front but from the back. With lots of integrated LED lights.
This actually creates a very large "lightbox" - exhibition wall that illuminates the image very evenly and quite strongly. As a result, you create an attractive and striking presentation wall that makes your brand, product or company stand out and is brought to the attention. Attention.
It is therefore not surprising that this type of exhibition walls (such as the 12.1, 8.1 and the F15) have become so popular at trade fairs, conferences, events and brand activations.
At isyfair we offer you a large number of types of exhibition walls, promotional displays and stands. Equipped with LED spots or with the aforementioned backlighting. All isyfair exhibition walls and displays are easy to transport (passenger car), set up and take down. And of course we are happy to think along with you about the best design, communication and printing. So that your display or exhibition wall sprints out. Even if you stand there without waving flags and without a sign around your neck?
Please feel free to contact us for more information.
