How do you achieve a successful exhibition stand, presentation, promotion or action?
The strength of exhibition walls, stands, displays and other promotional materials is mainly in the large format graphics and prints. These largely determine its effect. Do they stand out enough, do they clearly communicate the USPs and then convince interested parties?
When creating a design, the time-honoured AIDA is often a good starting point: attracting attention, arousing interest, arousing desire and prompting the visitor to action.
For exhibition stands, Michel Rijnberg uses in his book Scoring with your exhibition participation another criterion for successful exhibition stands; the STIC factor of an exhibition stand. STIC stands for See-Think-Interest-Contact. The rationale here is that exhibition stands should unconsciously make visitors think. What do I see and what's in it for me?
For the stands, exhibition walls and exhibition materials in the isydisplay webshop, we assume that you provide us with the design digitally. With the products you will also find the graphical specs and dimensions as a download.
Are you in doubt or do you want to spar with us about what works best? Just contact us for an enlightening conversation. And of course we can also make the design for you. We like to think along with you because we want your presentation to be successful. Because that is not only good for you, but also for us.
When it comes to the design of your stand, wall or display, you are therefore free to do it all yourself, do it partly yourself, or outsource it completely to us. The choice is yours!
Contact us for a no-obligation conversation.