Book 'Scoring with your exhibition participation'

At the end of 2019 my book "Scoring with your exhibition participation" was published. At the beginning of 2020, it also appeared for the German market under the name Messemarketing; so gehts!

In my book I show what you as an exhibitor should do – and not do – to achieve maximum success from your trade fair participation. 

The book discusses, among other things, the following aspects of participating in trade fairs:

• How do you let your stand filter the right visitors and then attract them?
• How do you ensure results with your exhibition participation before the exhibition has even started?
• 70% of all stands lacks the STIC factor. What is the STIC factor and why is it so important for a successful stand?
• How do you ensure good trade fair communication and a clear Key Exhibition Message, which helps you to get in touch with the right people?
• How do you realize a bull's eye – exhibition stand?
• What is the best place at a trade show and why?
• How do you lower the barrier for visitors to get in touch with you?
• Why is a call-to-action on your stand so important?
• How do you ensure even more customers with after-show marketing?

With "Scoring with your fair participation" you make your fair a success and you get the most out of it! 

Order the book now directly in our webshop.

Isydisplay customers who purchase a complete exhibition wall or mobile exhibition stand from us, I will send my book for free at their request!