Description
The book discusses, among other things, the following aspects of participating in trade fairs:
- How do you let your stand filter the right visitors and then attract them?
- How do you ensure results with your exhibition participation before the exhibition has even started?
- 70% of all stands lacks the STIC factor. What is the STIC factor and why is it so important for a successful stand?
- How do you ensure good trade fair communication and a clear Key Exhibition Message, which helps you to get in touch with the right people?
- How do you realize a bull's eye – exhibition stand?
- What is the best place at a trade show and why?
- How do you lower the barrier for visitors to get in touch with you?
- Why is a call-to-action on your stand so important?
- How do you ensure even more customers with after-show marketing?
With "Scoring with your fair participation" you make your fair a success and you get the most out of it!
Author: Michel Rijnberg
Issue: 2020
160 pages
hardcover
ISBN 9789492723758
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